How Offering of highend readytowear price

Since their shop located in a small alley to two not of the Palais-Royal, Olivier and Véronique Carrobourg, creators of the Derville sign in 2006, Kehoe revolutionize city shoe market. How Offering of high-end ready-to-wear price. With digital technologies, they have indeed succeeded in reconciling tailor-made and industrial manufacturing.

On-site customer experience is quite original. It starts by taking measures. After donning a pair of socks very fine and gridded, the customer is standing on a small platform. It is in fact a scanner of German design capable of modelling the foot in three dimensions. The principle is to collect 100 images with a camera doing a rotation of 360 degrees, to wipe out all sides of the foot to get the coordinates of a three-dimensional plan.

Estonia production

This stage lasts only thirty seconds by foot. After processing the images acquired by the camera, the data are transmitted to a server that displays the virtual 3D foot shape on a computer screen. It is from it that are identified 14 measures essential to the footwear. They take into account the length, size, instep, but the thickness of the big toe also.

However, other measures can only be performed digitally. It is there that Olivier and Véronique Carrobourg speakers. They are responsible to verify the real foot sensitivity related to the fineness of the skin or the various nerve reactions, by conducting a test of compressibility of the feet using shoes to test. "The shoe will be carried out from the specifics of each client, right and left foot," assured Olivier Carrobourg.

The information is then sent to production workshop, delocalized in Estonia. Software under Finnish patent to manufacture locally and industrially footwear from the virtual image. Cutting is particularly performed knife in an automatic way, by specialized machines, on the digital pattern. Other operations, such as the soles in leather sewn and the TLC (step to clean the shoe to remove any traces of glue and get ready to be worn shoe), are then carried out in France by artisans. Complete manufacturing takes between four and six weeks after order.

In total, three years have been necessary for this project. During this period, Olivier, former head of development at l ' Oréal, formed from a master case. His wife, a graduate of a school of commerce, left his position as European lobbyist to focus on the marketing of the new company.

"We wanted to capitalize on the technology and the luxury to create an economic model innovative," said Véronique Carrobourg." While a shoe manufactured by a shoe-maker is on average 2,500 euros on average, our device, comparable to that which already exists in the tailors, provides tailor-made for a cost of production close to the industrial cost around 400 euros on average.

Franchises in the study

To date, Derville has the exclusivity for the exploitation of technologies developed by its partners for the France, the Belgium and the Switzerland. "It is in the medium term that we amortirons our purchases of licenses, playing on the volumes," assured Olivier Carrobourg. As supply should not be a problem, in view of the large production capacity of their industrial partner, who works as well for the world of ready-to-wear for tailor-made. Other will probably play for the sign: disappearance of the stock and advance of cash by cashing in the command.

Last week, Derville received entrepreneurship award at the 4th trophy of the RMS Network 2008 management. Sign now wants to move towards the market of franchises. "Within three years, we should return our original investment," hope Olivier Carrobourg.