A film to present a game but much more than a simple band Announces

A film to present a game, but much more than a simple band Announces... At the exit end of November the second Opus of "Assassin's Creed", whose first component is sold in nearly nine million copies, the French editor of Ubisoft video games offers a true animated film players. Broadcast on the Internet on YouTube in the first place - and on the channel NRJ 12 in France, the film, broken down between three branches of 12 minutes each, will lead the future player in the environment of "Assassin's Creed", which narrates the adventures of a killer in the beginning of Renaissance Florence. It will be the knowledge of the father of the hero - murdered at the beginning of the game - and the other characters, before become itself the clothes of Ezio Auditore da Firenze, which is the "killer".

Produced in Montreal by Ubisoft Digital Arts and hybrid studios, the film rivals, by its quality, with "real" animated films. It was conducted in a completely virtual setting, but with several "real" actors The scenes of battle or the views of Florence are very realistic. Purpose of the operation, as it is claimed without detours by Ubisoft: stir up the appetite of the player by entering the environment in which it will face in playing. Already well installed after the success of the first game, the "Assassin's Creed" license created ex-nihilo by Ubisoft, should be enhanced by this new content about the game.

For the next consoles

This strategy of diversification to the animated film was thinking several years ago. Yves Guillemot, President of Ubisoft, announced two years ago his willingness to engage in this area through the creation, in Montreal, where the group is strongly established, dedicated specifically to the animation Studio. "More than ever, film and video game are going to join, and it is not necessarily more complicated to make animation film in having much worked on emotions, the characters", declared then at the "echoes".

According to the group, teams mobilized on the film and their counterparts in the game have worked closely, which allows for example to have exactly the same settings. Taking the joystick, the player is thus in a territory known, he knows some characters, their characters....

For Yves Guillemot (read the interview below), however, it is not question of embarking on the production of an original feature, while it was the ambition of Ubisoft two years ago. Too ambitious, and also too risky on the industrial plan, taking into account the cost of such a project. The production of an animated film dedicated to a game - an experience that the Group intends to renew if the success at the Rendez-vous - meet two requirements: achieving a more effective before the release of the game marketing, while competition between "blockbusters" is more and more strong with the approach of the end of the year. And, more fundamentally, to prepare for the next generation consoles, which will see appear machines still more developed technological capabilities.

With this next generation of consoles, which will appear not before four or five years, the techniques of film and the game will even closer, hence the desire to position itself now Ubisoft.