In addition they are marketing and technological support

If found the parade to the inexorable advance of Google on the Web, Microsoft can take advantage of creating a global ecosystem of thousands of start-up Internet scattered in 82 countries in six weeks. They have less than three years and generate less than 1 million of turnover. "Sponsored" by Microsoft or its 800 partners of the BizSpark program, they have access to three years of free license of the product development and Microsoft server products. In addition, they are marketing and technological support. They are not constrained to the exclusive use of Microsoft products and can also use other technologies such as free software. After three years, they perform symbolic $ 100 and can "normalize" their license agreement with Microsoft in a pay version.

"My motivation is to find the best possible way for Microsoft to stimulate the development of an ecosystem on the Microsoft Web platform." "If the start-up work, then their success is also ours", provides Dan'l Lewin, Vice President of Microsoft recruited in 2001 to develop the relations of the group with the start-up. "When one considers that 96 of the turnover of Microsoft comes from its partners, it includes how it is important to ensure the good health of this ecosystem and its renewal," said Julien Codorniou, one of the leaders of BizSpark.

Locked universe

The displayed not technological opening Microsoft, giant, despite lock new projects of business in a technological world which they will be more to emancipate themselves. "Make them addicted and ferrez them, before you knock out after three years with charges of license just low enough to not migrate to another platform, but high enough to cow milk reported", summarizes Penguinisto among the comments of the blog Beyond B1nary sic of News.

Launched in early November, BizSpark hosts some 200 new start-up per day according to Microsoft. "This is a fantastic opportunity for start-ups for a launch ramp and interested in the Microsoft platform." "It is also an excellent opportunity for us," said David Hecht, co-founder of GoGrid, a rental service of servers to the application ("cloud computing") based in San Francisco. Microsoft partner, GoGrid already enrolled 50 start-up companies in BizSpark. Shoots program members have access to a place of Exchange designed to facilitate connections between entrepreneurs and investors and to share their technology and their services online to potential customers.

The program is indeed based on the "cloud computing", a concept in which users are no longer owners of their servers, but can access many services online, without having to manage the underlying infrastructure. BizSpark is several start-ups assistance programs developed by Microsoft since 2001. In France, the success of ideas, the program launched in 2005 by Julien Codorniou, thus gave birth year last Global Accelerator program, an initiative in place in 15 countries to track custom to hundreds of start-up companies sorted on the pane. Each year, Global Accelerator opens systematically to 100 best start-ups of BizSpark.

"Apart from technical support, Microsoft gave us including media visibility that we would never had", welcomes Pascal Lorne, founder and CEO of Miyowa, a society of instant messaging on mobile is among the first success of ideas. Arrival in the United States six months ago, the French company operates 90 on Microsoft technologies and works closely with the Redmond Group of which she became a partner. According to Dan'l Lewin, the economic crisis will not be a brake on the initiative of Microsoft: "solid companies arise regardless of economic climate." The companies intended to fail fail more quickly in times of crisis. Those who survive thrive on learning to focus on what is important. \