While ensuring that horse betting will continue to represent 90 of its revenues 9

Less than a year after his arrival as CEO of PMU, last may, Philippe Germond prints a bit more his mark in the operator of the monopoly of horse betting in France. The announcements of the decision to expand its activity to the sports betting, in the next (read below) market opening of the games and betting on the Internet in France, then in this logic, a new partnership with the sports world in this case the French football Federation and the France team, after the next World Cup and its alliance with the Paddy Power Irishthe PMU extends this time its territory in the media. It was formalized, yesterday, the signing of an agreement with RMC binding the two companies for a period and an amount not specified.

Radio Sport just be credited records hearings, this partnership puts an end to relations with Unibet, the Swedish giant of sports betting and online games, yesterday still on the "front page" rmc.fr site. He also signs his entry in the field of racing, with the implementation of a device editorial and ambitious advertising, in phase with its rather popular audience and amateur sports of all kinds. Because, for Alain Weil, President of RMC, "horse racing are good in the world of sport."

But it is probably for the PMU, strategy bringing together 51 sociétés de courses under the supervision of the ministries of Agriculture and the Budget that this partnership is the most significant. With this high exposure of racing on radio "to the audience and the new style", as noted Philippe Germond, operator that preserves monopoly in points of sale intends to dust off the image of "turf". A way to preempt the new audience that could come to horse betting on account of the opening of the market on the Internet, and thus reinforce its position as number a French horse bets made on the canvas, with 660 million euros made year last on pmu.fr.

Waiting for approval

Most importantly, this partnership will be extended, as soon as the PMU will have obtained once the law passed and validated the approval of the regulatory authority for regulation of online gaming (Arjel) for a licence of operator of games and sports betting online. If the two partners will only "later" unveil their project throughout sports, they call it already "very ambitious". While ensuring that "horse betting will continue to represent 90 of its revenues" (9.3 billion euros in 2009), Philippe Germond said expect this diversification that it places the PMU "among the first three of sports betting sites" and, so to do, not "the third".

For the media device, the CEO of the operator were satisfied, yesterday, the transfer of Canal France 3 since September last of the retransmission of the horse racing whose hearings were multiplied by two approximately. For sports, he found he "looped" the essence of partnerships, "in the tennis closely." A question about possible discussions with the French Federation of tennis on the Roland Garros tournament, Philippe Germond replied: "no comment."